Ageism – it happens to us all

Recently a friend of mine shared a book with me that provided food for thought on how we meet the needs and expectation of the future consumer as Retirement Community professionals.

That includes the language we use, the activities we encourage and the service model we provide. The biggest takeaway for me was further confirmation that our service models in villages must include consultation and respect for individualism.

Whilst much of our focus slants towards the positives we know Retirement Villages provide, we sometimes forget about the unintended consequences such as a lack of intergenerational contact and residents becoming focused on village life and not on their wider community. 

Ashton Applewhite’s book explains the roots of ageism—in history and in our own age denial—and how it divides and debases. Whether you’re older or hoping to get there, Ashton will change the way you see the rest of your life and help you break some old habits.

If you are like me and are time poor consider watching her TED Talk HERE.

Even better if you like what you are hearing, perhaps consider seeing her in person on her Australian tour.

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